Alfa Romeo’s record UK sales

Car Dealer magazine are reporting that Alfa Romeo’s 2011 registration figures were the highest since 2002 with 11,563 cars registered. This sees their market share rise by 30.8 per cent.
Alfa Romeo attributed the success down to the latest product line-up and improving dealer network  in the top 10 for the J.D. Power UK customer satisfaction survey. Alfa went on to add the success of their highly competitive finance/incentive offers as being another major factor boosting the overall performance.

Damien Dally, Head of brand for Alfa Romeo UK was reported as saying “To record such an impressive market share increase in a shrinking auto market is testament to the Alfa Romeo brand that is now available in the UK. We have two leading products on offer, and have been able to win back customers who may have shied away from the brand in the past.”

“However it’s not only the product that needs to be right. That’s why we’ve worked tirelessly to improve our dealer network - which now has a top 10 J.D. Power placing.”

“In addition, both Giulietta and MiTo are available on competitive low finance rates, along with a free inclusive Alfa care package which includes three years complimentary servicing. With the Alfa 4C due next year, Alfa Romeo’s future looks bright.”

Can’t help but agree with him......